Digital Marketing

Social Media

The rise of social media has not only changed the way people communicate and interact, but it has also revolutionized the way businesses market themselves.

The Importance of Social Media for Businesses

Social media offers businesses like yours a unique opportunity to connect with your target audience, build brand awareness, and increase customer engagement. With platforms like Facebook, Instagram, TikTok, and LinkedIn, you can reach a wide audience at a fraction of the cost compared to traditional marketing methods. Moreover, social media allows you to create personalized content that resonates with your audience’s interests and needs. The targeted approach that Digital Lagoon takes in developing our social media campaigns helps in building a loyal customer base and increasing sales.

One of the most significant advantages of social media services is the option to run targeted ads. These ads can be customized based on factors like location, interests, age, and more, ensuring that they reach the right audience. This not only helps your business increase your reach but also leads to higher conversion rates.

Apart from ads, social media posts also play a crucial role in building brand awareness and engaging with the audience. As a business owner, you can use creative and interactive posts to showcase your products or services, share updates, and even run contests or promotions.

Our Process

Discovery Strategy Content Design Implementation Reporting

Discovery

Discovery is a chance for our social media team to get to know you and your business. What are your marketing goals? Are you striving for conversions or engagement? Are you trying to drive more users to your website or your social media page? Are you starting from scratch or do you have data from campaigns over the years. We'll do a deep dive with you to answer all of these questions, and more.

Discovery

Discovery is a chance for our social media team to get to know you and your business. What are your marketing goals? Are you striving for conversions or engagement? Are you trying to drive more users to your website or your social media page? Are you starting from scratch or do you have data from campaigns over the years. We'll do a deep dive with you to answer all of these questions, and more.

Strategy

After discovery, our social media team will put together a strategy that best benefits your business. Whether you need social ads or posts -- or both -- we will carefully analyze each of your existing social platforms and make recommendations on next steps. At Digital Lagoon, we always work in conjunction with you to finalize any social media strategy.

Content

Social media is a chance for you to present the best side of your business online. We want to make sure that all ad and post copy reflects the tone and messaging of your business. Our social media team will carefully study your brand language to make sure we're using all the right words in all the right places.

Design

Successful social media campaigns rely heavily on beautiful artwork that attracts users to follow your business or click through to your website to see more. Our design and social media teams work together to create copy and imagery that follow the themes of your business.

Implementation

Once our design and content teams have assembled all the pieces of your campaign, we will send you a proof for review. Nothing is ever launched on your social media platforms without your approval. As soon as approval is given, we can schedule out your posts and send your ads out in the world for your business to be discovered.

Reporting

In order to measure the success of your social media efforts, Digital Lagoon analyzes data such as engagement rates, website traffic from social media, and conversions. From this information, your business can gain valuable insights about your audience and the Digital Lagoon social team can make necessary adjustments to your strategy.

Monthly social media reporting allows businesses to track the success of their social media advertising campaigns and make data-driven decisions for future campaigns.

Zero-Hassle Social Media Management

While social media offers numerous benefits, managing multiple platforms can be overwhelming any company. This is where social media management comes into play. Digital Lagoon helps businesses streamline their social media strategy and ensure consistent communication with their audience.

Social media management services offer various solutions such as creating and scheduling posts, responding to comments and messages, monitoring analytics, and running ad campaigns. These services not only save time but also help in maintaining a professional and consistent online presence. As Kansas City grows its population and economy, businesses are presented with a thriving market for connection and engagement with potential customers through social media.

Connecting

Social Media

Lorem Ipsum passages, and more recently. Lorem Ipsum passages, and more recently.

28+

& more to come

+

Echo GPR Services

MARK DESCHEPPER, PRESIDENT

Jordan and Digital Lagoon first began helping our owner with VHS training videos in the late 90’s. From there as we created Construction Solutions, now Echo GPR, Digital Lagoon has journeyed with us to provide our company all of our print and website needs. Their assistance and guidance in our rebranding back in 2017/2018 has helped us grow and nearly double in company size. Every step of the way Digital Lagoon and their team has always treated us as though we are their largest and #1 customer. We don’t know where we would be today without them. Congrats on 25 years!

HEAVENLY OLIVE OILS

OWNERS AND STAFF

The Digital Lagoon team is one of a kind! They took lots of time to listen to our vision. They came to the stores to learn about products and services. What their team put together is creative and functional beyond anything we could have imagined. These top notch professionals have evolved from contacts to friends. They care about us and we care about them!

Safe In Harm’s Way & Epizon Strategy Solutions

CAROLINE HAMMOND

My organization, Safe In Harm’s Way, works with survivors of domestic violence and toxic relationships. As a survivor of domestic violence, it was vital to offer a safe space, with an easy exit tool which shut down the site, if an abuser was monitoring a survivor seeking resources. I entered into discussions worried about protecting my brand and evolution and at the same time, grow in new directions. Additionally, I needed a way for our many sponsors to donate- freely and often.

The Digital Lagoon team became completely invested in hearing about domestic violence and all its ugly tentacles, so that they could build an experience which welcomed people at their most vulnerable moments. The team worked diligently to understand and implement my vision. Most importantly, Safe In Harm’s Way grew into international attention with Forbes, PBS, Fox News and NPR during the process. The DL team was able to pivot quickly and provide updates to changes reflecting our growth.

This team has evolved to some of my most favorite humans. To be able to work with intelligent and invested individuals intent on taking my hand to change the world, is a foundation for growth and ties to our future evolutions. They most definitely will be along for our Oscar red-carpet walk when the story of my life is made!

HARCO Fence & Deck

MIKE & TANNER

Jordan and the team at Digital Lagoon were great to work with! From our first meeting with them we could see the vision they were creating for our company. Communication was fantastic .We were given detailed handouts for us to review as well as multiple face to face meetings to go over and collaborate every detail of our website. Thank you Digital Lagoon for helping take Harco Fence & Deck to the next level!

Salvajor

Staff

Working with Digital Lagoon was a great experience they took our site to a whole new level!

PURAIR

STAFF, PURAIR PRODUCTS

Digital Lagoon was great to work with, they really improved the look and function of our site.

Durvet

- STAFF, DURVET

Due to Digital Lagoon’s website design and development, Durvet does not just have a great-looking website, but they have a website that will last for years to come.

Key Equipment & Quality Rents

MANAGEMENT TEAM

Key Equipment & Supply Co.® were looking for a local company to create a website for our new equipment rental company Quality Rents®. Digital Lagoon provided us with many different options and worked closely with our team to develop the perfect website. Their friendly and professional team offers continued support as our new business evolves.

Like what you see? Let’s work together!
Contact Us